If you are trying to build awareness and interest with IT decision makers, we can help. With social media and inbound marketing programs, content is king. We create compelling content to help IT decision makers. And we get regular feedback that our guidance helps IT executives prioritize and business justify projects for the executive team and board of directors.
- Research Subscription – ITPI offers a compelling and cost effective research subscription that delivers a steady stream of content you can use to reach IT decision makers. Our regular schedule of research projects delivers reports, white papers, webcasts, top performer facts and blog content that can feed a regular and compelling content calendar.
- Custom Research – ITPI also conducts top performer research on a per project basis. We offer turnkey research solutions that generate powerful findings and compelling content for a wide variety of IT functional areas.
- White paper – ITPI writes independent, co-branded white papers for those offering products and services to the IT industry. Data driven research is a great foundation for thought leadership and inbound marketing content. For example the four part IT Value Transformation Roadmap developed for VMware was the most frequently downloaded asset from their executive resource portal for an 18 month period. (part 1 of 4 available on ITPI free white paper page)
- Webcast – ITPI research is compelling and popular content for webcast, podcast and video presentations. ITPI webcasts that offer unbiased analysis of what works for top performers, frequently drive higher registration and attendance than most other material offered.
ITPI grants liberal rights to use and distribute research based material, including derivative works rights.
- Speaking – ITPI experts frequently keynote and present breakout sessions based on compelling and timely research findings at conferences, user group meetings, field and sales training events, and partner and channel enablement gatherings. ITPI resources are also available to chair conference tracks and participate on expert panels.
- ROI Tools – ITPI data is the ideal foundation for ROI tools. ROI calculators are often filled with assumptions but lack population data that indicate real measurable improvements. ITPI can license data for use in existing tools, or we can build something from scratch as we have done for firms like Symantec, BMC Software and FrontRange Solutions.
- Ghost writing – ITPI can leverage analysis and key findings from a wide range of research studies to write white papers, blogs, and articles on either a project or retainer basis.
Contact ITPI or send email to info@itpi.org to find more about how ITPI services can help you.
